In 2012, Intervention Associates spun off its direct caregiving function to create a new entity, Caring Friends Home Care—a nonmedical home care agency. As sister organizations and subsidiaries of the Friends Life Care System, Intervention Associates and Caring Friends continue to share key management and resources. Senior staff works hands-on with our care managers to create the best solutions for our clients. The two companies work together seamlessly to provide complete continuity of care for all but our guardianship cases, unless our clients request otherwise.
Vice President of Clinical Operations
Elise Lamarra joined the Friends Life Care System in March 2007. She was promoted to vice president of clinical operations in 2009. In this position, Elise oversees Intervention Associates and Caring Friends Home Care. She also supervises the Care Coordination and Admissions Departments of Friends Life Care, a membership-based provider of continuing-care-at-home plans (another Friends Life Care System subsidiary). System-wide, Elise serves as corporate risk manager.
A graduate of the University of Cincinnati College of Nursing and Health, Elise is a registered nurse with nearly 30 years of clinical, administrative and managerial experience in acute care, home health care, hospice care and managed care. She has devoted a majority of her career to home care and hospice work and has held executive positions for the last 18 years. She is a member of the Pennsylvania Home Care Association and serves on its public policy committee.
Vice President of Sales and Marketing
Joan Kelly-Kincade is vice president of sales and marketing for the Friends Life Care System and its subsidiaries: Intervention Associates, Caring Friends Home Care, Friends Life Care and Life Care at Home Partners. She joined Friends Life Care System in 2013, bringing more than 20 years of sales, marketing and public relations experience to her position. For a majority of her career, she held executive positions in the senior housing and health care industries, where her titles included vice president of client services/client strategies and director of sales and marketing. Joan has worked nationally with all levels of care and phases of development. She speaks regularly at conferences for state and national professional associations.
Chief Financial Officer/Corporate Controller/Treasurer
Dianna Rienstra serves as chief financial officer/corporate controller/treasurer of the Friends Life Care System and its subsidiaries. She oversees, coordinates and supervises all finance and technology needs for Intervention Associates.
Dianna joined Friends Life Care System in 2007, after a long, successful career in public accounting where her primary expertise was in the area of audit, tax and consulting services for nonprofit organizations.
A graduate of Montclair State University in Upper Montclair, New Jersey, Dianna holds a Bachelor of Science degree in business administration with a major in accounting, and is licensed as a certified public accountant in Pennsylvania. She is a member of both the American Institute of Certified Public Accountants (AICPA) and the Pennsylvania Institute of Certified Public Accountants (PICPA).
Sheila Weiner joined the organization in November 2012 as executive director of both Intervention Associates and Caring Friends Home Care. In this leadership position, Sheila oversees and coordinates all of the operations and services provided by both organizations. She is also responsible for implementing business development and marketing initiatives.
Sheila received her Master of Social Work degree from Rutgers University in Camden, New Jersey. She has more than 25 years of clinical and managerial experience in social services, mental health, acute care, health-care-related nonprofit organizations and geriatric care management. Committed to advocating for diverse populations to ensure that they receive the necessary support services, she has maintained a focus in the area of health care services throughout her career. Sheila is a longtime member of the National Association for Social Workers.
Nego Pile is a practicing attorney whose focus includes elder law, real estate law and estate planning. He joined Intervention Associates in 2013 as guardianship manager. In this position, he leads and oversees all guardianship, trust, power of attorney and representative payee accounts. He coordinates requirements for guardian of the estate accounts and acts on behalf of Intervention Associates in court, filing petitions and making necessary appearances. A majority of Nego's law career has been dedicated to helping individuals and communities. He has also volunteered with the Philadelphia Volunteers for the Indigent (VIP) Program, Montgomery Child Advocacy Project and other social services organizations. He is a graduate of Temple University Beasley School of Law and is a member of the Pennsylvania and Montgomery Bar Associations. He speaks at bar association conferences and has authored a variety of articles on estate planning and other concerns of older adults.
These brief biographies tell you little about our care managers' experience, but can't convey the sensitivity, compassion, dedication and results they demonstrate. We urge you to read our family stories and professional testimonials to see what actual clients have to say about their experiences with our staff.
Senior Care Manager
Judy Siderer holds an MSW from Temple University and has worked for Intervention Associates since 1990. Judy's clinical experience, combined with her sensitivity, insight, and interpersonal and organizational skills, makes her uniquely qualified to understand and manage the most challenging circumstances. In her senior role, Judy supervises and trains our new care managers, facilitates regular clinical team meetings, and oversees and helps improve internal and external communications.
Linda Koven earned her MSW from Adelphi University School of Social Work in Garden City, New York. She joined Intervention Associates in January 2008. Previously, she worked for Jewish Family and Children's Services in Philadelphia. A licensed clinical social worker with more than 25 years of experience, Linda has worked in both inpatient and outpatient hospital settings, and with special needs, mental health, and geriatric clients and their families. Linda specializes in assisting families in crisis.
Sarah Laughlin earned her Master of Social Work degree from the University of Pennsylvania School of Social Policy and Practice. She joined Intervention Associates in 2013. Sarah has worked with older populations in a variety capacities—from program development to case management—for organizations such as Jewish Family and Children's Services, Senior Care Division; UPenn LIFE (Living Independently for Elders); and Wissahickon Hospice. She is a member of the National Association of Social Workers (in PA) and the Pennsylvania Society of Clinical Social Workers.
Glenda is a National Certified Guardian who joined Intervention Associates in 2012. Previously, she served as guardianship coordinator at The Arc of New Mexico, where she honed her expertise advocating for adults with mental illness and developmental disabilities. Glenda has also worked as a community psychiatric specialist, performing clinical assessments, coordinating community resources and developing treatment plans for mentally ill adults. She is earning her MSW from Rutgers University.
Susan Walcoff received her bachelor's degree in social welfare policy from Temple University. Prior to joining Intervention Associates in 1989, she worked in both inpatient and outpatient mental health settings. Susan enjoys working with diverse populations, including mentally ill, developmentally disabled and geriatric patients. She excels in liaising with families, caregivers and referral sources, making her a trusted resource for our clients.